Comments Driving Clicks in Search

Lijit allows you to easily create your own search engine. One that searches your blog, bookmarks, photos, blogroll, comments, and much more.
A few months ago we talked about Lijit and their integration of Disqus comments within their search results. Since then, we’ve learned that Lijit search results which include comments alongside the posts are seeing roughly 3-5% greater click-through rates than those without comments. This reaffirms what we’ve been hearing for a while — that comments can serve as an effective means of signaling engagement and quality for a given blog post.
To learn more about our integration with Lijit check out their site.
Cheers,
Giannii on June 24th 2009 in disqus
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