We’re big believers in the power of the comments to overtake the blog post. Content may be king, but with a great audience, it is only the first voice in the conversation to follow.

Mashable, a leading blog that covers social media and web technology, is a good example of this. Their daily blog posts are bookmarked, tweeted, and commented on numerous social services around the web. Disqus now powers Mashable’s comment system, the same lovable comment system you’ve grown to love, but with a couple key additions that you may want to check out. We’ve been working with Mashable and UberVU, a new conversation tracker, to deliver these “social media reactions” back to the readers right on Mashable.

So what does this mean?

If Mashable’s posts are discussed on Twitter or Digg, those tweets and comments will appear in their Disqus powered comment system. Other supported services include Flickr, FriendFeed, YouTube, and many more.

Tweet your comments

Now, you can also retweet your comments to Twitter. Enter your twitter details on the Account Services Page and check Retweet this comment when posting.

We’re testing this and a couple new features exclusively on Mashable for the next couple weeks, so keep your eyes peeled. Once we’re ready for everyone, we’ll announce all the dirty details.

You can read more about this by heading to Mashable for their take.

Daniel